Artificial Intelligence (AI) is no longer a fascination of technical enthusiasts. Today, AI impacts the world and has revolutionized how business is conducted in modern times. It has also been a cause of concern as many people wonder if AI will take over their jobs. Executive coaches may also be wary and wonder if this modern technology will attract their clients rendering them redundant. However, what if there was a way in which AI and executive coaching programs could be combined to enhance the available benefits? Reasons why AI can support executive coaching § AI is capable of analyzing a huge amount of data that is almost impossible if done manually. The analysis can identify patterns and trends and can be used by coaches to gain insight into their clients’ areas for improvement, strengths, and weaknesses. § AI can offer real-time feedback to clients. The feedback can be given in multiple ways, such as chats, emails, in-app notifications, and text messag...